http://www.boredpanda.com/powerful-social-advertisements/
Look through these advertisement. Write a paragraph. Pretend you created the advertisement. Identify any pillars of persuasion or propaganda that is in the advertisement, and discuss what the purpose of using these types of propaganda is.
Liking Isn’t Helping. Be A Volunteer. Change A Life. This advertisement has multiple forms of propaganda. Name calling is probably the biggest form. The add uses the term "liking isn't helping" meaning liking on Facebook isn't what is needed. Then there is also some stereotyping. The add makes it look like everyone in this area is under this situation. Finally its the opposite of bandwagon because nobody or few are actually reall making a difference.
ReplyDeleteThe advertisement that i chose is that smoking causes premature aging. The pillars of persuasion that i found were pathos, logos, and ethos. The picture displays a very elderly and frail looking woman celebrating her "42nd" with another cigarette. This is pathos and logos because it promotes not smoking which makes you feel good, and it shows the frail lady, which someone who is 42 should not look like. It makes you think it is logical to not smoke if those are the results. It is also ethos because of the company logo in the corner. The overall purpose of this ad is to try to get people to stop smoking tobacco, to promote their product, and also show the negative effects of smoking.
ReplyDeleteThe advertisement "neglected children are made to feel invisible" was the one I chose. The pillar of persuasion used in the advertisement was pathos since it was made to invoke some sort of emotion from the onlookers. Name calling was the form of propaganda used in the advertisement. The words "neglected children are made to feel invisible" creates an unfavorable opinion towards child cruelty in the viewer's mind. The purpose of the advertisement is to create awareness towards neglected children and how to prevent it by visiting the website included on the advertisement.
ReplyDelete"Sleepiness is stronger than you. Don't drive sleepy." is the advertisement that I chose. This advertisement represented the pillar of pathos. In the advertisement it shows a car headed towards a parent and their child as if it was about to hit them. When a child's life is taken it is almost seen to be more tragic than other cases. Another thing that is used in this advertisement as propaganda is name calling. In the advertisement it uses the word stronger. It gives off the idea that something is stronger than you so it gives off a negative connotation. The purpose of this ad is to try and stop sleeping while driving or dozing off at the wheel by using an example where lives are about to be taken.
ReplyDeleteElm Grove Police Department: Slower Is Better is the advertisement that I chose. The advertisement shows the pillar of logos. Depending how fast people are going it will give a number of days spent in the hospital if they were to get in a crash. This provides statistics. Name calling is the type of propaganda used in the advertisement. It uses the word better. It shows that driving slower is better, than driving fast and getting into a crash. The purpose of the advertisement was to show it's not worth risking people lives, so instead drive slow.
ReplyDelete" Every 60 seconds a species dies out. Each minute counts" is the advertisement that I had chosen. The advertisement shows the pillars of both logos and pathos. "Every 60 seconds a species dies out" is an example of logos on the ad. The picture on the advertisement is used for pathos since it can affect people emotionally. The ad is a circular argument. It starts out about 60 seconds and how a species dies out in those 60 seconds and it then goes back to how every minute counts. This ad is used to make the people seeing it feel bad and want to stop doing things in the world that kills endangered species. It makes them want to stop doing bad things while trying to help out in such ways as donating.
ReplyDelete"You're not a sketch. Say no to Anorexia". This advertisement has both logos and pathos. It gives a good description of what Anorexia looks like and it makes people feel bad or disgusted when they see the picture. Name Calling is the propaganda because the advertisement says "you're not a sketch" and then it says "say no to Anorexia". The advertisement tells people not to become anorexic and it gives a good depiction of it. It can also be directed to people with Anorexia showing what people see when they look at them or showing them what they look like.The purpose is to make people aware of Anorexia and to encourage people to not look like a fashion sketch.
ReplyDeleteAnimal Abuse And Shelters: Same Pet, Different Owner
ReplyDeleteThe purpose of this advertisement was to get the viewer to adopt a pet. The pillar this relates to is Pathos because it pulls on the heart strings of the person seeing it. Seeing an animal in pain makes a person feel sad and even guilty by knowing that they can do something to prevent it. When it says “Same cat/dog, different owner”, it is telling the viewer that they should do something about the problem.
Premature Ending: “If you smoke, statistically your story will end 15% before it should.”
ReplyDeleteThe purpose of this advertisement is to put fear into the viewer. The advertisement makes smokers and non-smokers think about how bad the addiction of smoking is. Makes you think about how your life can end so much sooner than you want it to. Makes you feel guilty for being a smoker, also tries to get you to call for help to end your addiction. The pillar mostly relates to Logos and Pathos, because of how it adds that one fact and makes the viewer feel very guilty about smoking. Sweeping generalization is the propaganda being used, advertisement purposely says "your story will end 15% before it should," that's if you are a smoker.
"Sleepiness is stronger than you. Don't drive sleepy."
ReplyDeleteThis advertisement was made to make people stop and think before driving sleepy. In this ad Pathos is used to get to people, to basically cut deeper. It was intended to emotionally affect the person that sees the add which adds more to the point. With only one blink you could hit someone and potentially take someones life. In this ad the propaganda used was name calling. The ad used a picture to create a feeling. This ad is encouraging the idea of being cautious on the road, especially if you are tired because in a second you could take an innocent life.
The advertisement I chose was "every 60 seconds a species dies out. Each minute counts." The pillars of persuasion in the advertisement are ethos, pathos, and logos. The ethos in this advertisement is the website's sign that you can donate to. The pathos in this is the seal being crushed between the hands of a clock to make us feel bad and want to save the seal. The logos in this ad is knowing that a species dies out every minute. The purpose is for us to donate and help save animals.
ReplyDeleteThe World Wide Fund For Nature: Frightening vs. More Frightening uses pathos when it shows the ocean with no sharks in it. This ad also uses the propoganda of name calling when it uses the words frightening and horrifying to decribe the shark and when there is no shark. The point that this ad wants people to know is that sharks might be scary but when there are no sharks it is more scary so that people need to treat sharks better.
ReplyDeleteI created the advertisement called "Air Pollution Kills 60,000 People A Year". I needed to use something that looked appealing to the eye, so that people can really understand what is going on. I used the propaganda of red herring. The red herring is the the gun in the picture. It misleads you a little bit but still gets the main idea off. Most of the time a gun makes you think of death or have a negative effect, and that is what I was aiming for so people can make a change in this world.
ReplyDelete