Wednesday, November 12, 2014

bias

What techniques are used to create bias in this ad?

24 comments:

  1. The caption of dunkin donuts people discuss and use 3x as many breakfast products rather than Starbucks

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  2. Name calling, an emphasis on New
    Bandwagon, that its better than Starbucks

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  3. It had name calling, and a little bit of bandwagon since everybody is talking about it.

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  4. the menu is constantly updated so this makes it for more people to buy from dunkin donughts. and thhat thier menu has 3x as much on its menu as starbucks. and it is name calling.

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  5. They show they have more options than their competitors.

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  6. The stat at the bottom is used to create bias.

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  7. Name Calling because of the starbucks comment

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  8. It says that Dunkin doughnuts customers discuss breakfast products 3 times more than starbucks customers. Also constantly "Evolving" breakfasts could be one as well.
    Name calling basically.

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  9. name calling saying dunkin is better than Starbucks say that they give more

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  10. Name calling- "...Dunkin Drinkers discuss Breakfast Products 3x as much as Starbucks Drinkers..."

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  11. name calling because is it stating how much better it is than Starbucks. and it is bandwagon because everybody is talking about it.

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  12. Logos and bandwagon- 3x as much as Starbucks
    Repetition- logo is all over the add.
    Ethos- Dunkin Donuts is famous.
    Name calling- Dunkin drinkers.

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  13. Bandwagon since everybody is talking about it and Logos since dunkin doughnut customers talk about it three times as much as starbucks

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  14. At the bottom it says that they discuss breakfast 3x as much. Also the hot breakfast, combined with the statement at the bottom might imply that Starbucks breakfast isn't hot.

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  15. Bandwagon is used because it says drinkers discuss and it's 3x as much as starbucks drinkers.

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  16. Name calling about Starbucks/how they are 3x more discussed.

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  17. Techniques of Persuasion Used:

    -Name Calling (when saying Starbucks isn't talked about as much)
    -Ethos (the logo of Dunkin Donuts is put everywhere on the add)
    -Logos (used the statistic of Dunkin Donuts v. Starbucks conversing)
    -Pathos (makes the customer feel welcomed and excited when seeing "heat up your morning")
    -Appeal to Vanity (shows the breakfast sandwiches to make you want their food)

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  18. The technique used is name calling. This is where it talks about Starbucks drinkers and the statistic.

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  19. Name calling: 3x as Starbucks drinkers

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  20. Name calling and bandwagon were used when it says about how dunkin donuts is more popular then Starbucks.

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  21. Name Calling- better than Starbucks
    Repetition- Dunkin Donuts

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